English · 简体中文
- Casual Puzzle Games: Building Melo (source) — a match-3 simulator for importing assets, storyboarding boards, 3D rendering, and exporting video
- User Growth: Built overseas incentive platforms from 0 to 1 — task systems, viral loops, and SEO traffic — iterated with ROI / cost / financial-loss guardrails
- Paid UA: Running IAA user acquisition for casual games, iterating creatives against spend and ROI
- AI Agents: A runtime-controlled, read-only Data Agent for UA — routing questions, governed SQL, and evidence-backed reports
A Reusable Production System for Casual Puzzle Game Ad Creatives
Design, Implementation, and Production Practice
Dongyuan Li, Yuwei Liu · 2026
Illustrated reading editions re-typeset from the final manuscripts dated 20 September 2026. The figures are explanatory redraws; original case screenshots are not reproduced. Edition notes are included in both PDFs. These are author technical reports, not arXiv-published PDFs.
A UA creative is hook + gameplay.
The hook is batch-remade through a C-end production workflow (not in this GitHub). The gameplay body is built on melo-game-creative-studio — a simulator skeleton that imports assets, storyboards the board, renders in 3D, and exports video. Melo also ships as a CLI so agents can drive it.
When the 3D render isn't enough, Melo dumps JSON. An agent turns that JSON into After Effects / Blender projects. ae-blender-skill then parses those source files, atomizes animation elements into reusable assets, and feeds them back into Melo.
That loop exists to kill two kinds of toil: hand-tweening every shot, and manually laying out every board.
SFX for elimination games is generated by nanoAuralRuntime.
- Olympic Weightlifting: Snatch 70kg | Clean & Jerk 90kg | Power Clean 100kg
- Basketball: Team player on and off the court 🏀
- Philosophy: "In the age of AI, aesthetic judgment and values matter most."
- Beyond Match-3: Extending Melo's board grammar to more casual genres without rewriting the render / export loop
- Creative Closed Loop: Feeding spend / ROI signals back into board generation and shot selection
- Agent Batch Export: Driving Melo CLI end-to-end so one brief yields many storyboarded cuts