seo(about-us): align copy with Kestra 2.0

[vfanucci]

Why

/about-us had not had a copy rewrite since January (#3725). The only change since was #5326, which removed the news block. Result: zero mention of 2.0, agents or "workers anywhere" on the page, while the homepage now leads with "One orchestrator. Every workflow. Agentic AI under the same controls." Visitors arriving from the launch content — a lot of them come through blog and footer nav — land on the pre-2.0 story.

The page also had no link at all to /two-zero.

What changed

Copy only. No layout, no component structure, no new assets.

Where	Change
about-us.astro	Title → "About Us: Our Team, Values and Investors"; meta description rewritten
Orchestrate.astro — hero	Existing paragraph kept, one sentence appended on 2.0 (workers anywhere, flows as agent tools) carrying the page's only link to /two-zero
Orchestrate.astro — trust block	Rewritten around what enterprises actually run on Kestra
Mission.astro	Paragraph rewritten around 2.0 and Apache 2.0; <h1> → <h2>
Mission.astro — values	Three grammar fixes, same length
Investors.astro	Second sentence now lists AI agents; amounts untouched

Two bugs fixed along the way

Duplicate H1 — the page shipped two: the hero and "Staying True to our Mission". The mission one is now an <h2>.

Missing spaces in the trust block — Astro strips the newline placed before a <strong>, so production was serving:

We believe that<strong>Kestra's potential is limitless</strong>
are eager to explore new<strong>opportunities</strong>

Visible as "thatKestra's" and "newopportunities" on the live page. The rewrite drops that <strong>/<br /> soup, and the replacement markup keeps the space outside the tag. It also fixes "how Kestra transform the way".

Deliberately not in this PR

• Team list — handled by About Us: Update #5436 (8 new faces, Elliot → Fernando). No overlap, no conflict: that PR touches the teamMembers array, this one touches the surrounding copy.
• 2.0 UI screenshot — Mission.astro still shows executions.png, a 1.x dashboard. Candidates already exist in src/components/twozero/assets/; holding until we pick one.
• Team photo and the Acxiom "Wizard of Oz" quote — both dated. The offsite photos will be the moment for a deeper pass.

Review

Please check the hero and mission wording against how we want to talk about 2.0, and the link anchor. Cloudflare preview once CI is green.

[github-actions]

☁️ Cloudflare Worker Preview Deployed!

🔗 https://ks-seo-about-us-2-0-copy-docs.kestra-io.workers.dev
🔗 https://c717c51c-docs.kestra-io.workers.dev

🔦 Lighthouse Benchmark

Tested: http://localhost:8787 on 2026-09-08 14:53 UTC
Compared against main baseline from 2026-09-08

Scores (0–100, higher is better)

Page	Performance	Accessibility	Best Practices	SEO
Home	77 🔻 -17	84	73	92
Get Started	60	83	73	100
Pricing	97	92	73	100
Enterprise	94	83	73	100
Cloud	89	80	73	100
About Us	83	91	73	100
Docs Landing	95	88	73	92
Contribute to Kestra (simple docs)	98	88	73	92
Flow (full featured docs)	97	90	73	92
Blog Index	75	91	73	100
Blog Post (sample)	89	88	73	100
VS Page (sample)	98	88	73	100
Plugins Landing	91	81	73	92
Plugin Page (sample)	91	88	73	100
Plugin Debug Page (sample)	93	88	73	100
Plugin Debug Return Page (sample)	93	88	77	100
Blueprints Landing	76	91	73	100
Blueprint Audit Logs CSV Export	86	92	73	100

Core Web Vitals (lower is better)

Page	LCP	FCP	TBT	CLS	Speed Index
Home	1.25 s	0.67 s	387 ms 🔻	0.000	1.69 s
Get Started	2.30 s	0.69 s	885 ms 🔻	0.000 🟢	1.19 s 🔻
Pricing	1.10 s	0.63 s	81 ms 🔻	0.005	0.89 s
Enterprise	1.49 s	0.67 s	64 ms 🔻	0.003	0.84 s
Cloud	2.11 s	0.64 s	59 ms	0.001	0.94 s
About Us	3.05 s	0.66 s	48 ms 🔻	0.000	0.86 s
Docs Landing	1.00 s	0.59 s	146 ms	0.000	1.06 s
Contribute to Kestra (simple docs)	1.06 s	0.54 s	66 ms	0.000 🟢	0.79 s
Flow (full featured docs)	1.10 s	0.61 s	83 ms 🟢	0.002	1.14 s
Blog Index	8.31 s 🟢	0.53 s	62 ms 🔻	0.001	0.87 s
Blog Post (sample)	2.17 s 🔻	0.59 s	38 ms	0.000 🟢	0.75 s
VS Page (sample)	0.99 s	0.60 s	52 ms	0.064	0.73 s
Plugins Landing	0.96 s	0.60 s	33 ms	0.000	3.15 s
Plugin Page (sample)	0.94 s	0.59 s	131 ms 🔻	0.000	2.44 s
Plugin Debug Page (sample)	0.93 s	0.54 s	68 ms	0.000	2.34 s
Plugin Debug Return Page (sample)	1.04 s	0.66 s	48 ms	0.000	2.51 s
Blueprints Landing	2.46 s	1.01 s	46 ms	0.005	4.23 s
Blueprint Audit Logs CSV Export	1.12 s	0.65 s	141 ms 🟢	0.000	4.69 s

Legend

🟢 improved  ·  🔻 regressed  ·  (blank) no significant change
Score threshold: ±10 pts  ·  Metric threshold: ±30% of baseline

View full Lighthouse HTML report for a page

Full per-page Lighthouse Results (LHR) are attached as the lhr-reports artifact on this run. Download and unzip it, then open https://googlechrome.github.io/lighthouse/viewer/ and drop the <page>-lhr.json file into the page to see every audit, opportunity, and diagnostic.

[vfanucci]

@MartinRst Question about the UI image, do we need to change it with the new version or this one is fine ?