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Update include-annual-cost rule - add pricing page URL and screenshot #13090

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Update include-annual-cost rule - add pricing page URL and screenshot #13090

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23 changes: 20 additions & 3 deletions public/uploads/rules/include-annual-cost/rule.mdx
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Original file line number Diff line number Diff line change
Expand Up @@ -9,8 +9,8 @@ guid: 0e395d2d-d76c-45f4-b5fd-fc288600d133
related:
- rule: public/uploads/rules/what-currency-to-quote/rule.mdx
- rule: public/uploads/rules/avoid-using-too-many-decimals/rule.mdx
seoDescription: Include annual costs to provide a complete picture of expenses and
facilitate informed budget planning.
seoDescription: Include annual costs, the pricing page URL, and a screenshot to provide
a complete picture of expenses and facilitate informed budget planning.
title: Do you include the annual cost for recurring expenses?
categories:
- category: categories/client-engagement/rules-to-better-sales.mdx
Expand All @@ -26,6 +26,11 @@ When quoting prices, it's common practice to state daily, weekly, or monthly cos
- **Comparison Ease**: Customers can more easily compare costs with other services or products
- **Long-term Perspective**: It encourages customers to think about long-term costs and benefits, rather than just immediate expenses

Go one step further and back the numbers up. Include:

- **The URL of the pricing page** - so the client can check the price themselves instead of taking your word for it
- **A screenshot of the pricing page** - vendors change their prices, so a screenshot proves what the price was on the day you quoted it


<boxEmbed
style="greybox"
Expand All @@ -43,6 +48,18 @@ When quoting prices, it's common practice to state daily, weekly, or monthly cos
body={<>
AUD $150 + GST/month (AUD $1,800 + GST/year)
</>}
figurePrefix="ok"
figure="Both monthly and yearly cost, but there's no way to verify the price"
/>



<boxEmbed
style="greybox"
body={<>
AUD $150 + GST/month (AUD $1,800 + GST/year)<br />
Source: https://www.example.com/pricing (screenshot below - prices as at 29 July 2026)
</>}
figurePrefix="good"
figure="Include both monthly and yearly cost"
figure="Monthly and yearly cost, plus the pricing page URL and a dated screenshot"
/>
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