diff --git a/guidelines/terms/20/image-of-text.html b/guidelines/terms/20/image-of-text.html
index 375662a4c1..db697fc07f 100644
--- a/guidelines/terms/20/image-of-text.html
+++ b/guidelines/terms/20/image-of-text.html
@@ -1,13 +1,10 @@
 <dt><dfn id="dfn-images-of-text" data-lt="images of text">image of text</dfn></dt>
 <dd>
-   
-  <p>text that has been rendered in a non-text form (e.g., an image) in order to achieve
-      a particular visual effect
-   </p>
-   
-   <p class="note">This does not include text that is part of a picture that contains significant other visual content.
-   </p>
-   
-   <aside class="example"><p>A person's name on a nametag in a photograph.</p></aside>
-   
+   <p>text that has been rendered in a non-text form (e.g., an image) in order to achieve
+   a particular visual effect</p>
+   <p class="note">This does not include text that is incidental – where the text is not
+      part of the essential content being conveyed by the picture. For instance, in a photograph
+      of a person, the person happens to be wearing a name tag; the name tag itself is incidental,
+      as the purpose of the photograph is not to identify the person, and the text on the
+      name tag is not treated as an image of text subject to evaluation against success criteria.</p>
 </dd>