diff --git a/fbgemm_gpu/bench/merge_embeddings_benchmark.py b/fbgemm_gpu/bench/merge_embeddings_benchmark.py
index 887b2a955a..b23799773b 100644
--- a/fbgemm_gpu/bench/merge_embeddings_benchmark.py
+++ b/fbgemm_gpu/bench/merge_embeddings_benchmark.py
@@ -9,7 +9,9 @@
 
 
 import logging
+import os
 import signal
+from contextlib import nullcontext
 
 import click
 import fbgemm_gpu
@@ -288,6 +290,8 @@ def benchmark(  # noqa C901
     skip_dequantization: bool = False,
     num_of_embeddings: int = 10000,
     pooling_factor: int = 25,
+    export_trace: bool = False,
+    trace_url: str = "merge_embeddings_fwd_trace_{ospid}.json",
 ) -> str:
     assert torch.cuda.is_available()
     torch.cuda.set_device(dst_device)
@@ -448,17 +452,33 @@ def pool_func_with_quantization(
             flush_gpu_cache_size_mb=0,
             iters=iters,
         )
-        # pyre-fixme[16]: Module `profiler` has no attribute `ProfilerActivity`.
-        with profile(activities=[ProfilerActivity.CUDA]) as prof:
-            pool_func_with_quantization(
-                batch_indices,
-                include_quantization,
-                include_tbe,
-                fused_tbe,
-                skip_dequantization,
-                data_type,
-            )
-        print(prof.key_averages().table(sort_by="cuda_time_total", row_limit=10))
+
+        def _kineto_trace_handler(p: profile) -> None:
+            url = trace_url.format(ospid=os.getpid())
+            p.export_chrome_trace(url)
+
+        if export_trace:
+            with profile(on_trace_ready=_kineto_trace_handler):
+                pool_func_with_quantization(
+                    batch_indices,
+                    include_quantization,
+                    include_tbe,
+                    fused_tbe,
+                    skip_dequantization,
+                    data_type,
+                )
+        else:
+            # pyre-fixme[16]: Module `profiler` has no attribute `ProfilerActivity`.
+            with profile(activities=[ProfilerActivity.CUDA]) as prof:
+                pool_func_with_quantization(
+                    batch_indices,
+                    include_quantization,
+                    include_tbe,
+                    fused_tbe,
+                    skip_dequantization,
+                    data_type,
+                )
+            print(prof.key_averages().table(sort_by="cuda_time_total", row_limit=10))
 
     if isinstance(merged, Tensor):
         # all_to_one_only returns a list of tensors,
@@ -519,6 +539,18 @@ def pool_func_with_quantization(
     default=False,
     help="Use manual seed for reproduction.",
 )
+@click.option(
+    "--export-trace",
+    is_flag=True,
+    default=False,
+    help="Enable export of Kineto trace for profiling.",
+)
+@click.option(
+    "--trace-url",
+    type=str,
+    default="merge_embeddings_fwd_trace_{ospid}.json",
+    help="Trace output file path template ({ospid} is replaced with PID).",
+)
 def cli(
     all_to_one_only: bool,
     sum_reduce_to_one_only: bool,
@@ -536,6 +568,8 @@ def cli(
     sweep: bool,
     use_pitched: bool,
     manual_seed: bool,
+    export_trace: bool,
+    trace_url: str,
 ) -> None:
     # set manual seed for reproducibility
     if manual_seed:
@@ -584,6 +618,8 @@ def handler(signum, frame):
                             skip_dequantization,
                             num_of_embeddings,
                             pooling_factor,
+                            export_trace,
+                            trace_url,
                         )
                         results.append(result)
                     except (TimeoutError, RuntimeError) as err:
@@ -609,6 +645,8 @@ def handler(signum, frame):
         skip_dequantization,
         num_of_embeddings,
         pooling_factor,
+        export_trace,
+        trace_url,
     )
     print(csv_header)
     print(result)