Track repeating insights, objections, or trends from interviews, loops, and usage feedback.
- [Date or Week]
- Pattern
- Source(s)
- Suggested Action
-
"Field Ops hate forms—prefer dropdowns + bulk actions"
- Sources: Interview #1, Suggestion #3
- Action: Re-evaluate onboarding flow UX
-
"Free CTA triggers low reply rate—time framing works better"
- Sources: Loop 002, Interview #2
- Action: Update all GTM tests
-
"Pharmacists don’t want dashboards, just reports"
- Sources: Interview #3
- Action: Delay UI focus, lean into backend utility