diff --git a/amperity_operator/source/model_event_propensity.rst b/amperity_operator/source/model_event_propensity.rst index a1ea9d29..5def5d45 100755 --- a/amperity_operator/source/model_event_propensity.rst +++ b/amperity_operator/source/model_event_propensity.rst @@ -35,8 +35,9 @@ Use cases .. model-event-propensity-use-cases-start The event propensity model enables support for marketing campaigns that benefit from knowing a customer's likelihood to perform a target event, including: -#. :ref:`Recommended audience sizes ` -#. :ref:`Ranking customers by propensity ` + +* :ref:`Recommended audience sizes ` +* :ref:`Ranking customers by propensity ` .. model-event-propensity-use-cases-end diff --git a/amperity_reference/source/paid_media_measurement.rst b/amperity_reference/source/paid_media_measurement.rst index 8ee2734e..448882f2 100644 --- a/amperity_reference/source/paid_media_measurement.rst +++ b/amperity_reference/source/paid_media_measurement.rst @@ -52,7 +52,7 @@ Requirements Before you set up a measurement courier, make sure you have: -* An authorized credential for the platform you want to measure--Meta or Google. Add and authorize credentials from the **Credentials** page. See :doc:`Credentials `. +* An authorized credential for the platform you want to measure--Meta or Google. You can reuse an existing credential, including one you already use to send data to a Meta or Google destination, so you do not need to create a separate credential for measurement. Add and authorize credentials from the **Credentials** page. See :doc:`Credentials `. * Access to the ad account whose performance data you want to bring into Amperity. * AmpAI enabled for your tenant, so that you can ask questions about paid media performance. See :doc:`AmpAI `. @@ -79,6 +79,10 @@ Set up one measurement courier for each platform and ad account you want to meas #. Save the courier. +.. tip:: + + When you select a credential, Amperity automatically detects the ad accounts available to it and lists them for you to choose from, so you do not need to look up an account ID in advance. + .. note:: When you save the courier, Amperity sets up everything needed to keep the data current. It creates a courier group that runs once a day, creates the domain tables that the performance data lands in, and starts a first run that backfills approximately the previous twelve months of data. The first run can take longer than later daily runs. diff --git a/amperity_reference/source/release_notes.rst b/amperity_reference/source/release_notes.rst index 592e4d98..a35b3f07 100755 --- a/amperity_reference/source/release_notes.rst +++ b/amperity_reference/source/release_notes.rst @@ -39,6 +39,36 @@ What is new and what has changed? .. TODO: :bdg-light:`UPDATED` +.. _updates-2026-summer: + +Summer 2026 +================================================== + +.. updates-2026-summer-start + +**Amperity MCP server** + + :bdg-light:`UPDATED` The `Amperity MCP server <../api/mcp_overview.html>`__ lets AI assistants operate Amperity programmatically. Connect any MCP-compatible client, such as Copilot, Claude, or ChatGPT to your Amperity tenant, and then use natural language to get insights from and take action on your customer data. The MCP server is now in GA as a hosted, multi-user service with OAuth authentication, alongside an expanded tool set and reliability improvements. + +**Event Propensity model** + + :bdg-success:`NEW` The `Event Propensity model <../operator/model_event_propensity.html>`__ predicts the likelihood that a customer will perform a specific target event within the next 30 days, and then groups customers by recommended audience size and by ranking to support your marketing campaigns. + +**Paid Media Measurement & Optimization** + + :bdg-success:`NEW` :doc:`Paid Media Measurement & Optimization ` brings your paid media performance data from Meta and Google into Amperity, where it is available to AmpAI for analysis alongside your customer data. + +**Recommended Actions** + + :bdg-success:`NEW` :doc:`Recommended Actions ` turns your unified customer data into a prioritized list of marketing plays, each including the opportunity it addresses, the segment it targets, and its expected business impact. + +**Destination topics** + + :bdg-success:`NEW` New destinations for `Iterable <../operator/destination_iterable.html>`__, `Reddit Ads <../operator/destination_reddit_ads.html>`__, `Snapchat CAPI <../user/events_snapchat.html>`__, and `Viant DSP <../operator/destination_viant_dsp.html>`__. + +.. updates-2026-summer-end + + .. _updates-2026-spring: Spring 2026 @@ -50,7 +80,7 @@ Spring 2026 :bdg-success:`NEW` Use natural language to ask `Amp Insights `__ questions to understand Amps usage and consumption. -**Audience monetization** +**Audience Monetization** :bdg-success:`NEW` The :doc:`Audience monetization ` page is available for monetizing UID 2.0-based audiences in The Trade Desk Data Marketplace. @@ -72,7 +102,7 @@ Spring 2026 **MCP server** - :bdg-success:`NEW` The `Amperity MCP server <../api/mcp_overview.html>`__ lets AI assistants operate Amperity programmatically. Connect any MCP-compatible client, such as Copilot, Claude, or ChatGPT, to your Amperity tenant, and then use natural language to manage your tenant. + :bdg-success:`NEW` The `Amperity MCP server <../api/mcp_overview.html>`__ lets AI assistants operate Amperity programmatically. Connect any MCP-compatible client, such as Copilot, Claude, or ChatGPT, to your Amperity tenant, and then use natural language to get insights from and take action on your customer data. **Predictive modeling UI**