diff --git a/public/uploads/rules/include-annual-cost/rule.mdx b/public/uploads/rules/include-annual-cost/rule.mdx index 15521355834..46ebe73a699 100644 --- a/public/uploads/rules/include-annual-cost/rule.mdx +++ b/public/uploads/rules/include-annual-cost/rule.mdx @@ -9,8 +9,8 @@ guid: 0e395d2d-d76c-45f4-b5fd-fc288600d133 related: - rule: public/uploads/rules/what-currency-to-quote/rule.mdx - rule: public/uploads/rules/avoid-using-too-many-decimals/rule.mdx -seoDescription: Include annual costs to provide a complete picture of expenses and - facilitate informed budget planning. +seoDescription: Include annual costs, the pricing page URL, and a screenshot to provide + a complete picture of expenses and facilitate informed budget planning. title: Do you include the annual cost for recurring expenses? categories: - category: categories/client-engagement/rules-to-better-sales.mdx @@ -26,6 +26,11 @@ When quoting prices, it's common practice to state daily, weekly, or monthly cos - **Comparison Ease**: Customers can more easily compare costs with other services or products - **Long-term Perspective**: It encourages customers to think about long-term costs and benefits, rather than just immediate expenses +Go one step further and back the numbers up. Include: + +- **The URL of the pricing page** - so the client can check the price themselves instead of taking your word for it +- **A screenshot of the pricing page** - vendors change their prices, so a screenshot proves what the price was on the day you quoted it + AUD $150 + GST/month (AUD $1,800 + GST/year) } + figurePrefix="ok" + figure="Both monthly and yearly cost, but there's no way to verify the price" +/> + + + + + AUD $150 + GST/month (AUD $1,800 + GST/year)
+ Source: https://www.example.com/pricing (screenshot below - prices as at 29 July 2026) + } figurePrefix="good" - figure="Include both monthly and yearly cost" + figure="Monthly and yearly cost, plus the pricing page URL and a dated screenshot" /> \ No newline at end of file