diff --git a/src/background/heartbeat.ts b/src/background/heartbeat.ts
index 8ad40a0..5922116 100644
--- a/src/background/heartbeat.ts
+++ b/src/background/heartbeat.ts
@@ -3,7 +3,7 @@ import { getActiveWindowTab, getTab, getTabs } from './helpers'
 import config from '../config'
 import { AWClient, IEvent } from 'aw-client'
 import { getBucketId, sendHeartbeat } from './client'
-import { getEnabled, getHeartbeatData, setHeartbeatData } from '../storage'
+import { getEnabled, getHeartbeatData, setHeartbeatData, getDisplayProfileName } from '../storage'
 import deepEqual from 'deep-equal'
 
 async function heartbeat(
@@ -28,12 +28,15 @@ async function heartbeat(
   }
 
   const now = new Date()
+  const profileName = await getDisplayProfileName()
+  
   const data: IEvent['data'] = {
     url: tab.url,
     title: tab.title,
     audible: tab.audible ?? false,
     incognito: tab.incognito,
     tabCount: tabCount,
+    profileName: profileName,
   }
   const previousData = await getHeartbeatData()
   if (previousData && !deepEqual(previousData, data)) {
diff --git a/src/background/main.ts b/src/background/main.ts
index a1b092b..92a7879 100644
--- a/src/background/main.ts
+++ b/src/background/main.ts
@@ -14,6 +14,7 @@ import {
   setEnabled,
   setHostname,
   waitForEnabled,
+  generateProfileIdentifier,
 } from '../storage'
 
 async function getIsConsentRequired() {
@@ -34,6 +35,11 @@ async function autodetectHostname() {
   }
 }
 
+async function initializeProfileIdentifier() {
+  await generateProfileIdentifier()
+  console.debug('Profile identifier initialized')
+}
+
 /** Init */
 console.info('Starting...')
 
@@ -58,6 +64,7 @@ browser.runtime.onInstalled.addListener(async () => {
   }
 
   await autodetectHostname()
+  await initializeProfileIdentifier()
 })
 
 console.debug('Creating alarms and tab listeners')
diff --git a/src/popup/index.html b/src/popup/index.html
index 9b13100..4459641 100644
--- a/src/popup/index.html
+++ b/src/popup/index.html
@@ -79,6 +79,15 @@
           </code>
         </td>
       </tr>
+
+      <tr>
+        <th align="right">Profile:</th>
+        <td>
+          <code id="status-profile">
+            <!-- Filled by JS -->
+          </code>
+        </td>
+      </tr>
     </table>
 
     <hr />
diff --git a/src/popup/main.ts b/src/popup/main.ts
index fec25f2..beeb488 100644
--- a/src/popup/main.ts
+++ b/src/popup/main.ts
@@ -10,6 +10,7 @@ import {
   watchSyncSuccess,
   getBrowserName,
   getHostname,
+  getDisplayProfileName,
 } from '../storage'
 
 function setConnected(connected: boolean | undefined) {
@@ -35,6 +36,7 @@ async function renderStatus() {
   const consentStatus = await getConsentStatus()
   const browserName = await getBrowserName()
   const hostname = await getHostname()
+  const profileName = await getDisplayProfileName()
 
   // Enabled checkbox
   const enabledCheckbox = document.getElementById('status-enabled-checkbox')
@@ -88,6 +90,12 @@ async function renderStatus() {
   if (!(hostnameElement instanceof HTMLElement))
     throw Error('Hostname element is not defined')
   hostnameElement.innerText = hostname ?? 'unknown'
+
+  // Profile
+  const profileElement = document.getElementById('status-profile')
+  if (!(profileElement instanceof HTMLElement))
+    throw Error('Profile element is not defined')
+  profileElement.innerText = profileName
 }
 
 function domListeners() {
diff --git a/src/settings/index.html b/src/settings/index.html
index eceb53c..916b813 100644
--- a/src/settings/index.html
+++ b/src/settings/index.html
@@ -50,6 +50,20 @@
         />
       </div>
 
+      <div>
+        <label for="profileName">
+          <strong>Profile Name:</strong>
+        </label>
+
+        <input
+          type="text"
+          id="profileName"
+          name="profileName"
+          pattern="[a-zA-Z0-9_.\- ]*"
+          placeholder="Custom profile name (optional)"
+        />
+      </div>
+
       <div>
         <button type="submit">Save</button>
       </div>
diff --git a/src/settings/main.ts b/src/settings/main.ts
index 176d6de..e1e39ff 100644
--- a/src/settings/main.ts
+++ b/src/settings/main.ts
@@ -4,6 +4,8 @@ import {
   setBrowserName,
   getHostname,
   setHostname,
+  getCustomProfileName,
+  setCustomProfileName,
 } from '../storage'
 import { detectBrowser } from '../background/helpers'
 
@@ -34,6 +36,9 @@ async function saveOptions(e: SubmitEvent): Promise<void> {
 
   const hostname = hostnameInput.value
 
+  const profileNameInput = document.querySelector<HTMLInputElement>('#profileName')
+  const profileName = profileNameInput?.value.trim() || ''
+
   const form = e.target as HTMLFormElement
   const button = form.querySelector<HTMLButtonElement>('button')
   if (!button) return
@@ -44,6 +49,10 @@ async function saveOptions(e: SubmitEvent): Promise<void> {
   try {
     await setBrowserName(selectedBrowser)
     await setHostname(hostname)
+    
+    // Save custom profile name (empty string clears it)
+    await setCustomProfileName(profileName)
+    
     await reloadExtension()
     button.textContent = 'Save'
     button.classList.add('accept')
@@ -95,6 +104,13 @@ async function restoreOptions(): Promise<void> {
     if (hostname !== undefined) {
       hostnameInput.value = hostname
     }
+
+    // Restore custom profile name
+    const customProfileName = await getCustomProfileName()
+    const profileNameInput = document.querySelector<HTMLInputElement>('#profileName')
+    if (profileNameInput && customProfileName) {
+      profileNameInput.value = customProfileName
+    }
   } catch (error) {
     console.error('Failed to restore options:', error)
   }
diff --git a/src/storage.ts b/src/storage.ts
index 60cfdd3..b690667 100644
--- a/src/storage.ts
+++ b/src/storage.ts
@@ -101,3 +101,49 @@ export const getHostname = (): Promise<Hostname | undefined> =>
     .then((data: StorageData) => data.hostname as string | undefined)
 export const setHostname = (hostname: Hostname) =>
   browser.storage.local.set({ hostname })
+
+type ProfileIdentifier = string
+export const getProfileIdentifier = (): Promise<ProfileIdentifier | undefined> =>
+  browser.storage.local
+    .get('profileIdentifier')
+    .then((data: StorageData) => data.profileIdentifier as string | undefined)
+
+export const setProfileIdentifier = (profileIdentifier: ProfileIdentifier) =>
+  browser.storage.local.set({ profileIdentifier })
+
+export const generateProfileIdentifier = async (): Promise<ProfileIdentifier> => {
+  const existing = await getProfileIdentifier()
+  if (existing) {
+    return existing
+  }
+  
+  // Generate a unique identifier for this profile/installation
+  const profileId = crypto.randomUUID()
+  await setProfileIdentifier(profileId)
+  return profileId
+}
+
+type CustomProfileName = string
+export const getCustomProfileName = (): Promise<CustomProfileName | undefined> =>
+  browser.storage.local
+    .get('customProfileName')
+    .then((data: StorageData) => data.customProfileName as string | undefined)
+
+export const setCustomProfileName = (customProfileName: CustomProfileName) => {
+  if (customProfileName.trim() === '') {
+    // Remove custom profile name if empty string is provided
+    return browser.storage.local.remove('customProfileName')
+  }
+  return browser.storage.local.set({ customProfileName })
+}
+
+export const getDisplayProfileName = async (): Promise<string> => {
+  const customName = await getCustomProfileName()
+  if (customName) {
+    return customName
+  }
+  
+  // Fallback to a shortened version of the unique identifier
+  const profileId = await generateProfileIdentifier()
+  return `Profile-${profileId.slice(0, 8)}`
+}
diff --git a/vite.config.ts b/vite.config.ts
index c7dde5b..4066140 100644
--- a/vite.config.ts
+++ b/vite.config.ts
@@ -22,6 +22,6 @@ export default defineConfig({
       manifest: generateManifest,
       additionalInputs: ['src/consent/index.html', 'src/consent/main.ts'],
       browser: process.env.VITE_TARGET_BROWSER,
-    }),
+    }),    
   ],
 })