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PRODUCT.md

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Product

Register

product

Users

Developers working locally with coding agents who need to turn a rough product idea into a deliberately art-directed React interface. Their immediate job is to establish a credible design direction before implementation begins.

Product Purpose

Universal is an AI Art Director for React applications. It guides a design-first workflow that produces design specifications, compositions, critique, and previewable output for existing coding agents. Success is an interface that feels specifically composed rather than statistically generated.

Brand Personality

Exacting, editorial, and constructive. The product should make creative direction feel legible and practical without acting like a visual playground detached from code.

Anti-references

Generic AI website builders; purple-gradient SaaS dashboards; interchangeable card grids; configuration-heavy tools that make composition feel secondary to controls.

Design Principles

  • Start with a design decision, not a component inventory.
  • Make composition a first-class, inspectable artifact.
  • Preserve creative intent through every handoff to code.
  • Give critique in concrete, actionable language.
  • Keep the local workflow fast and transparent.

Accessibility & Inclusion

Target WCAG 2.2 AA, keyboard-accessible controls, visible focus states, and reduced-motion support. Design guidance should never depend on color alone.